EUSKADI BASQUE COUNTRY 2023
Location | Madrid (IFEMA)
Typology | Ephemeral Architecture / Institutional Stand
Area | 900 m²
Year | 2023
Status | Delivered
Assembly | Intermediate Group
How do you encapsulate the identity, climate, and flavor of a territory in a single setting?
The rain raises the curtain. The landscape is the stage.
The Challenge
The Basque Country is not just a destination, it's a sensory experience. The commission for FITUR required condensing our culture, geography, and gastronomy into a large exhibition space, going beyond a mere display of photographs and creating a walkable landmark that can be felt, smelled, and experienced like a real journey.
The Impact Experience
Inspired by theatrical set design, we designed a journey of discovery through overlapping layers. It all begins with water, the origin of our land: an immersive entrance where visitors experience rain, life, and the product.
The space then unfolds in a sequence of layers that evoke the Basque landscape: mountains, coasts, livestock, cities, fishing ports, and agriculture. The journey culminates in the semi-open kitchen, which connects all the functional areas and showcases our gastronomy.
How does the experience change?
The stand ceases to be contemplative and becomes a live, immersive, and theatrical experience.
"We transformed a large exhibition space into a sensory journey through the Basque climate and nature, inviting visitors to step onto the stage of our gastronomy."
How do you encapsulate the identity, climate, and flavor of a territory in a single setting?
The rain raises the curtain. The landscape is the stage.
The Challenge
The Basque Country is not just a destination, it's a sensory experience. The commission for FITUR required condensing our culture, geography, and gastronomy into a large exhibition space, going beyond a mere display of photographs and creating a walkable landmark that can be felt, smelled, and experienced like a real journey.
The Impact Experience
Inspired by theatrical set design, we designed a journey of discovery through overlapping layers. It all begins with water, the origin of our land: an immersive entrance where visitors experience rain, life, and the product.
The space then unfolds in a sequence of layers that evoke the Basque landscape: mountains, coasts, livestock, cities, fishing ports, and agriculture. The journey culminates in the semi-open kitchen, which connects all the functional areas and showcases our gastronomy.
How does the experience change?
The stand ceases to be contemplative and becomes a live, immersive, and theatrical experience.
"We transformed a large exhibition space into a sensory journey through the Basque climate and nature, inviting visitors to step onto the stage of our gastronomy."
EUSKADI BASQUE COUNTRY 2023
Location | Madrid (IFEMA)
Typology | Ephemeral Architecture / Institutional Stand
Area | 900 m²
Year | 2023
Status | Delivered
Assembly | Intermediate Group
